I had the opportunity to create this logo design for a web-based apparel shop.

The client was looking for a simplified design with an orientation that read well over social media. Going with a badge design helped accomplish this, allowing the company logo to stand out across a digital platform.

Creating a balanced design, I incorporated a hand drawn emblem which added a level of versatility to their brand. The neutral colors were chosen to create a feeling of warmth and closeness to nature.