Packaging label for a Seltzer brand.

MANA, a sparkling seltzer brand, set out to create a packaging label that resonated with consumers seeking a healthier beverage option. Crafted for their line of skinny cans, the seltzer, infused with real fruit juice and free of any sugar, gluten, and alcohol, needed a design that conveyed its natural and revitalizing qualities with a touch of desert magic.

The task was to design a packaging label that not only showcased the prickly pear flavor but also incorporated the brand's name, MANA, a supernatural force in many cultures.

As this company is more wellness focused, I wanted to create a sense of balance through the diagonal placement of the suns throughout the overall design. The combination of cactus and sun illustrations helped capture the spirit of a refreshing oasis- a mirage in the midst of the arid desert.

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