When approaching this design the challenge was to re-create the cover for Cal Newton’s Digital Minimalism, not only to offer a visual interpretation of the book’s core themes but to also quickly catch the reader’s eye.

I chose to fuse minimalist aesthetics, symbolism and strategic color by combining white space with repetitious silhouettes in the same colors of the viewer’s favorite social media logos.

This created a contrast that was dramatic and more likely to engage them by grabbing their attention. Once their initial interest was sparked, the viewer would then notice the silhouettes showcased a diverse range of postures, clothing, and personalities yet, despite these differences, they are united by their shared captivation.